To match the vibrancy of out of home advertising in goal, the brand Zero Degree has beautifully leveraged some of the best of advertising that can beautifully align with the tourism driven economy of Goa. The brand has already explored the possibilities of creating the best of ooh advertising goal with some strategic hoardings in the high-populated areas of Panaji, Margao and some of the popular destinations that the brand has been successfully connected with some of those local as well as international tourists. There is a lot of transit branding which is happening here to amplify some great visibility around Goa’s well travelled routes. Moving forward Zero degree group would also bring in a lot of innovation in ooh advertising goa to connect some major airports and tourist spots to conceptualise campaigns that can bring in those desired campaigns in this coastal destination to bring in that much desired brand recognition.