Mall branding has always been an exceptional advertising strategy that can easily leverage some really good footfalls as a result of advertising in malls and even shopping centres that would help in maximising their brand visibility. There are a lot of possibilities that can be explored while doing branding in malls that includes some of those prime spaces like atriums, escalators, digital screens, lift lobbies and even those storefronts. A well defined mall branding agency can ensure that their immersive campaigns can reach the right audience in a much more relaxed and purchase focused environment. Branding in malls will have a better ability to target families, professionals and even trend conscious consumers, where this type of advertising would become the most effective tool for the most effective advertising in creating an enhanced sales.