A National Triumph: Zero Degree Listed in India’s Top 10 Advertising Agencies
It is with immense pleasure we announce that today we have reached yet another milestone in our twenty year journey. Zero Degree has been featured among the “10 Most Promising Advertising Agencies - 2025” in the annual industry review conducted by Media Infotainment, India’s leading and renowned monthly magazine publication catering to the vibrant media and entertainment sector in India.
This honor is more than a title to us. It is the reflection of our vision, a symbol of our determination and a shining example of our achievement as a team. We take this opportunity to thank everyone who contributed to our growth without whom this achievement would not have been possible.
Over the years, we’ve had the privilege to collaborate with top brands across different sectors and reinforce their brand identity by thoughtfully curating advertising campaigns that tell their stories to the public. From startups to well sought after enterprises, Zero Degree’s approach has always been rooted in strategic planning, creative storytelling and customer insights, and this award strengthens our position in the evolving advertising industry.
As one of the industry’s leading voices, we firmly believe that advertising is not just a marketing technique. It's a powerful medium that connects a brand’s vision with its people. Whether it is social media marketing, 360 degree marketing or outdoor promotions, our team of professionals deliver campaigns that leave a lasting impression.
Insights from the CRO’s Recent Conversation with Media Infotainment
In a recent interview for Media Infotainment, Anil Devan, Zero Degree’s reputed Chief Revenue Officer shared his views on the company's journey, emphasizing how Zero Degree built a strong hold on the out-of-home advertising in Kerala and eventually transcended to other parts of India.
He also mentioned Zero Degree's exclusive advertising rights with Kochi Metro, which include naming rights for metro stations, pillar branding and in-station advertising opportunities. The interview also touched upon the rise of digital-marketing, increasing demand for data-driven creativity and how digital format is going to shape the future of OOH.
The Road Ahead
Being listed as one of the top ten promising advertising agencies in India is not our ultimate goal, it marks the beginning of an exciting journey ahead. Besides, it strengthens our desire to push limits, take on new tasks and keep coming up with concepts that inspire, motivate and impress. We extend our deep gratitude to our esteemed clients, partners and team members for their unwavering support and trust. This recognition belongs to all of us.
(read the full interview below)
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Top Benefits of Choosing a OOH Advertising Agency for Your Brand
"Stopping advertising to save money is like stopping your watch to save time."— Henry Ford
How an Outdoor Branding Agency Can Build Your Brand
The rise of the digital era has given rise to new marketing techniques that can promote an advertising brand to a million people in just a few clicks. It has even overshadowed traditional advertising like TV ads, radio ads and so on. With the entry of social media into the market, the game has entirely changed. But there is one advertising technique which never gets old - the Out-of-home(OOH) advertising.
Why It Works for You
Despite the boom in digital advertising, major players in the market approach an outdoor advertising agency to get their brand featured on huge billboards at the heart of the city or at crowded areas. Here are some striking aspects of OOH advertising :
Strategic Media Tactic : Portraying your brand’s message to your target audience is crucial for all advertising techniques. Choosing the most accurate location, its time duration and the format to place the brand’s message to the public is the key aspect in strategic planning.
Outdoor branding agencies rely on data analytics to have a clear picture of when and where potential customers interact in the public. For instance, it could be a bus stop where students gather in the morning hours or a shopping mall where families drop by in evenings. These companies gather information and place the suitable ads at the suitable time so that their marketing reaches the intended audience.
Attractive Designs : The foundation of an effective OOH ad campaign is an eye-catching design. Unlike other designing methods that include multiple images, sentences and call to action, outdoor advertising has to be clear and precise. The captions must be short, catchy and should also convey the message effectively, whereas the images and designs used in them must be subtle yet visually appealing. Outdoor advertising agencies provide proper assistance for everything which will deliver your brand’s message in the most effective way without tampering its identity and vision. In fact they cater impactful visuals tailored specifically for large outdoor formats like billboards, transit ads, and digital screens.
Cost effectiveness : The reasonable rates that an outdoor advertising firm offers is one of the major advantages of working with them. Though they might look a bit expensive from the outside, they actually are not costly. With smart planning and expertise in the sector, they assist popular brands in the optimization of their budget without compromising the quality of the ads that are being run. In fact, they offer better service at reasonable rates, package discounts and deals that individual advertisers may not have access to.
Campaign Monitoring : With the emergence of digital tools, every aspect of outdoor advertising is apparently traceable. Today's agencies have updated enough to monitor and assess campaign effectiveness with the help of technology, tools and analytics. Be it billboards or hoardings, brands have the access to real-time monitoring of the campaign that provides photographic proof of the placement, information on visibility, and estimated impressions based on footfall and traffic data.With all this data, identifying the shortfalls of the campaign and opportunities for improvement inevitably helps brands to refine their strategy.
Time-Saving and Scalability : From creation to its execution, an outdoor branding agency covers every aspect of the campaign that eases the efforts for the companies to coordinate everything from negotiating placements or managing logistics independently. Even more so, their expertise and efficient methods in pulling off an effective campaign for businesses across industries guarantee that they are implemented effectively without unnecessary pauses or technical difficulties.
Flexibility : Adapting to the requirements of various industries or brands is imperative. Approaching an outdoor advertising agency for marketing in multiple formats can fuel your brand value as they are flexible enough to cater to their client’s needs. Whether it is a single hoarding in a capital city or a medium size billboard, they are fully capable of meeting your expectations without delay.
OOH advertising makes you look UP!
When a name or a message is placed right in front, you can’t help but notice it! That is the impact of OOH advertising. Its increased visibility ensures the presence of the brand featuring in it 24/7. Imagine commuting to your office every day and consistently passing by a hoarding with an attractive message. Studies say that such repeated exposure makes it likely that the advertisement stays in your memory for weeks or even a month. Besides being an old technique, this is the main reason why major corporations still keep aside a reasonable amount for outdoor advertising.
Assessing the Influence of OOH advertising
Another key benefit of any advertising technique is its measurability. One of the common misconceptions about out-of-home (OOH) advertising is its inability to track results. But this is only a misinterpretation. With the integration of technology and data analytics into outdoor advertising, the impossible has been made possible. Here are some major digital measuring methods:
Footfall and Traffic Data : OOH agencies collaborate with data providers to collect data from various locations with the help of GPS tracking, mobile device data and location analytics to ascertain the people passing by a specific billboard or installation. This gives the brands a clear picture of potential customers and an estimate of impression.
QR Code Scans : Companies often prefer including QR codes or promo codes on their billboards to check audience engagement which is the first step in converting interest into business. When users scan a QR code or visit a unique landing page, it provides measurable data that links directly back to the OOH campaign.
Make your brand Unskippable with Zero Degree
In this fast-paced and short content era everything comes with a SKIP button. But there is no skipping a fascinating hoarding that comes your way. Outdoor advertising offers something refreshingly constant, visually appealing and everlasting. Zero Degree is a top player in the OOH advertising in Kerala that advertises for premium brands through pillar branding, inside station branding, LED screen branding, pole kiosks, LED bus shelters, backlit bus shelters and mall branding. Contact us to grow your brand with us.
Top 10 Industries That Benefit from OutdoorAdvertising Screens
With digital transformation reshaping our world, capturing the attention of the public is challenging as ever. While organizations are in constant hunt of exploring innovative methods to elevate their brand by advertising in the digital platforms, the traditional out of home advertising is already holding its ground with strong visibility. From billboards to transit wraps, and hoardings to pole kiosks, outdoor advertising offers brands maximum exposure in areas with high public interaction. Over the years, many industries have benefited from ooh advertising, leveraging its potential to strengthen brand presence and deliver tangible results. In this article, we will break down the top 10 sectors that benefitted from outside advertising screens. Let’s dive right in.
Automotive (Dealerships)
OOH advertising has long been the primary choice of automobile dealers for showcasing their products as it effectively captures the attention of commuters. The strategy of placing billboards displaying new automobile designs, unipoles highlighting promotional offers and pole kiosks conveying brand message near showrooms serves as a key tactic in capturing consumer interest. Many automotive ads also uselocation-based targeting on roadways where in the dynamic ad content changes according to weather and time. For instance, during the rainy season, the billboard might display a creative highlighting a car's rain-sensing wipers or all-weather tires, while during busy hours it might promote fuel efficiency for daily commutes. Major automobile brands across the globe take advantage of OOH’s ability to highlight product features ensuring their brand is constantly seen.
Restaurants & Beverages
The F&B is another sector that finds OOH advertising highly effective. Hungry commuters often detour to a restaurant after seeing a nearby billboard which is strategically placed in their sight. Whether it is a visual of tempting fried chicken or a juicy hamburger, it drives them to take action spontaneously. On the other hand, major soft drink companies deliberately launch outdoor marketing campaigns during the hotsummer days aiming to attract thirsty consumers who come across their advertisements on billboards and transit shelters. In addition, today’s leading online food delivery applications have also joined the race for booking their spot in the busy streets, reminding those with an appetite to order their favourite dish from the comfort of home.
Travel & Hospitality
Promoting destinations has never been easier than putting them up on hoardings. With the help of ooh advertising, prominent travel and tourism companies have leveraged outdoor media to promote their holiday packages and attract travelers. By thoughtfully placing ads in transit hubs and busy city centers , they draw the attention of passengers and urge them to visit the top destinations they aim to promote.In the hospitality sector, where customer satisfaction takes center stage, ooh advertising serves as a powerful tool as it is capable of boosting brand presence for resorts, hotels and restaurants. They roll out advertisement campaigns targeting locations where potential guests are most likely to make travel or dining decisions.
Retail & Grocery
Retailers across the globe have adopted ooh advertising as a powerful medium to stay connected with customers. By emphasizing visual appeal, it is ideal for capturing customer interest and driving business. However, they often use billboards to announce store openings, sales or new product lines to consumers residing nearby, while also placing them in other parts of the city to inform the public about new branches. In addition, present-day online shopping platforms that deliver everyday groceries havealso increasingly deployed outside advertising for promoting their services. Unlike the old days, when OOH advertising was static, the retail sector has become one of the industries that has benefited the most from outdoor advertising with the advent of digital possibilities.
Consumer Packaged Goods(CPG)
CPG products are often low-cost and fast-moving items. OOH ads like billboards, transit stations and waiting areas display these products repeatedly to the potential consumers, familiarizing the brands to the public. They are also placed adjacent to grocery stores, malls and busy streets where people stroll around, ensuring maximum visibility to the products being advertised. For instance, a fragrance brand may display a billboard showcasing a new scent near bus shelters. Commuters who see it repeatedlyare more likely to remember and purchase it the next time they visit a store. Unlike other sectors, outdoor advertising campaigns for CPG products are short-term and dynamic, constantly changing with discounts, promotions and new offerings.
Real Estate
In real estate, outdoor advertising isn’t just promotion. It is earning the trust of potential homebuyers and investors. Property developers and agents use billboards to raise local awareness, ensuring their message reaches out to the target audience in the region. By strategically placing them near construction sites and posh residential areas, they not only invite the attention of affluent audiences, but also urges them to take action. As real estate is highly dependent on trust, outdoor advertising adds credibility and elevates aproject’s appeal.
Technology, Media & Entertainment
Major tech and entertainment companies increasingly rely on OOH advertising for creating hype and reach of their product. Despite all the advertising opportunities digital platforms offer, showcasing media-related content on hoardings remains the most impactful way to make it the talk of the town. Major film production companies, recording studios, and event promotion agencies invest heavily in outdoor advertising to promote their events or upcoming movies by placing ads in malls, transit hubs and othercrowded areas.To achieve their goal, they thoughtfully curate campaigns targeting specific audiences based on their age, region and occupation. They also monitor the performance of these campaigns, analyzing footfall and audience response to change strategies and implement new approaches that improve visibility. This data-driven approach allows brands to maximize ROI while keeping campaigns relevant and engaging.
Healthcare
Advertising healthcare in public spaces requires careful balance. By strategically placing ads, healthcare is another sector that has reaped the benefits of outdoor advertising opportunities. Generally, they adopt a region-centric approach to showcase their healthcare services to the public. Their outdoor and indoor ads target elevators, residential zones and popular walking areas where people, especially seniors, interactdaily. This ensures that the healthcare company’s name is both seen and remembered. Thus, from teleconsultation awareness to specialty hospital promotions, OOH plays a key role in fostering people to engage with healthcare providers.
Finance & Banking
The one-to-many approach of outdoor advertising is ideal for companies in the financial sector. As banks are essential to the public, they benefit from outdoor advertising by promoting their services widely without using personal data. Finance companies carefully deploy advertisements in major commuting areas such as metro stations and pillars, shopping malls, airport lounges and other spots where working professionals are likely to gather. This drives potential customers to have a look at their new savingsscheme or investment plan, and prompt them to make an inquiry about its benefits and features. Despite all the latest technology and digital platforms, outdoor advertising remains the preferred marketing strategy for finance and banking enterprises to communicate their message clearly to the public.
Education & Edtech
OOH helps educational institutions reach students, parents and working professionals who may not be active online. They curate targeted campaigns tailored to specific regions and place advertisements in high-traffic areas such as near schools, colleges, coaching centers, residential neighborhoods and transit hubs to effectively reach their intended audience. With the help of digital billboards, they can even determine when students gather at bus stations or hubs and strategically display their services duringpeak hours. In a dynamic industry like education and edtech, OOH provides the perfect balance of wider exposure and targeted engagement, ensuring every message reaches its audience and every lead has the potential to convert.
Final Thoughts
Outdoor advertising screens continue to prove their relevance even with the digital boom that has occurred in the past decade. Unlike fleeting online ads, OOH guarantees visibility, presence and recall by engaging audiences in busy streets and everyday commuting spaces. From automobiles to education, inance to food, every industry finds unique ways to leverage the reach and impact of this medium. Moreover, with the integration of data into smart advertising, OOH has become not only eye-catching but also highly effective. For businesses seeking to strengthen credibility,make their brand memorable and create lasting consumer experiences, OOH remains an indispensable tool. As a leading OOH advertising agency in South India, zero degree offers outdoor advertising services to brands operating across various sectors, ensuring maximum visibility for every brand that partners with us. Whatever the sector, we’ve got you covered!
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Technological Innovations in OOH Advertising
From Static to Dynamic: The Future of OOH with Technology-Driven Displays and Experiences. Join us as we explore the wave of innovations transforming the OOH landscape, highlighting how tech is reinvigorating life in public spaces and reshaping brand-audience relations.
Digital Out-of-Home (DOOH) Advertising
With that in mind, imagine walking through a busy city square adorned with digital screens instead of boring old billboards. Often used to show everything from weather updates to interactive social media feeds, these displays create a tapestry of content that engages passersby. That’s DOOH, a combination of tech and creativity that transforms static ads into active moments.
Programmatic Advertising
Upon this digital renaissance, programmatic advertising takes center stage as the maestro, conducting campaigns with both precision and efficiency. Through automation, advertisers are able to bid for digital billboard real estate in real time, ensuring that their messaging is hitting their target audience at exactly the right time. Not only does this maximize impact, but it provides flexibility, enabling campaigns to quickly pivot as circumstances change.
Artificial Intelligence
AI is the artisan in the OOH world, generating personalized and contextually relevant content. Imagine a digital kiosk that understands the time of day and adjusts advertising to feature coffee in the morning and meals in the evening. AI uses data like location, the weather, and audience demographics to prepare messages that touch a personal level and improve engagement and efficiency.
3D Anamorphic Displays
Taking a step further into the realm of innovation, 3D anamorphic displays dazzle the eyes by generating illusions that seem to fly off the screen. These holographic displays use sophisticated technology to create three-dimensional images that can be seen from certain angles, capturing the attention of passersby who marvel at lifelike images that seem to transcend the limits of their screens.
Augmented Reality (AR)
Augmented Reality translates to "real world," bridging the gap between physical and digital, and adding layers of digital content to the real world. All you do is point your smartphone at a bus shelter ad, and when the lens clicks, there’s the product demonstration right on your screen. Such an interactive layer engages attention not just from a visual point of view but also with immersive experiences that enhance consumer engagement.
Sustainability
While the industry marches ahead, there is a kneejerk balancing act between innovation and sustainability. Advertisers are adopting greener strategies, like using energy-efficient LED displays and procuring renewable energy for digital billboards. Such an initiative is not only eco-friendly but also appeals to the consumers who appreciate the green movement.
Case Study: MoonPie's Extraterrestrial Engagement
MoonPie recently ran a campaign specifically targeting aliens , a shining example of creative out-of-home advertising. They launched ads in the top alien hotspots for the U.S., using a made-up language and futuristic graphics to grab the attention of aliens and humans alike. This forward-thinking method not only created noise but also highlighted the endless potential of innovative OOH campaigns.
The Road Ahead: A Fusion of Creativity and Technology
Exciting OOH Advertising Future with Technology Creative Element: With everything from AI-powered personalization to virtual and augmented reality experiences, the industry is gearing up to deliver messages that people will not just see, but feel. With fast-paced audiences and an evolving digital landscape, the path forward will lie in combining technology and storytelling in a way that makes a connection.
Biometric and Facial Recognition Technology
The technology that is going to change the game is facial recognition. Some DOOH displays are equipped with biometric sensors that analyze age, gender, and even emotions to serve ultra-personalized ads. For example, a digital billboard in a shopping mall could recognize a young adult in front of it, and present them with promotions at fashionable clothing hookups, while showing parents disappear family-friendly content as they pass.
Hyperlocal and Geo-Targeted Advertising
Similarly, hyperlocal and geo-targeted advertising has gained its spot as a mighty weapon in the OOH arsenal. Brands can serve hyper-relevant ads based on a user’s exact location with the integration of GPS and mobile data. If a nearby potential customer walks by, for example, a fast-food restaurant can serve promotional content on to digital displays, wooing them in real time with the deal of the moment.
Voice-Activated OOH Advertising
The OOH industry is beginning to integrate voice technology, enabling audiences to interact with voice command billboards and kiosks. Interactive voice-activated ads can deliver more info, make product reservations, or even let users interact with brand experiences , simply by talking.
Blockchain for Transparency in OOH Advertising
Blockchain is solving transparency and ad fraud issues in the OOH advertising industry. Decentralized ledgers enable advertisers to monitor campaign impressions, authenticate the users who engage with the ads, and confirm that the ads are displayed to real people. This not only promotes trust between brands and advertisers, raising the credibility of the industry as a whole.
As OOH advertising evolves, it is important for brands and advertisers to embrace these innovations to remain relevant and engaging in an overactive digital world. This creative, interactive, and tech-heavy experience will likely continue to shape out-of-home advertising for future generations.
Zero Degree: Crafting Brand Journeys Through Kochi’s Metro Landscape
Kochi, the vibrant landscape of Kerala has always been on the move. The city, though has gone busy over the years still has an inherent hum in its streets that give out an energy of progress, which is all centred around the Kochi Metro. This common man’s commute has given a much needed elevation for the city as a symbol of modernity and connectivity. While the metro moves the city’s life and people, there is another force that has grown with a steadfast approach in shaping various brand perspectives and experiences and as an Out of Home ( OOH) advertising agency that has transformed Kochi’s urban space into a performing venue for brands. That’s Zero Degree!
The Power of Movement
Every day, thousands of commuters step into those clean, smart spaces of Kochi Metro. It’s not just a place of transit; it’s a place where people are open to a lot of discovery. Even if they’re rushing to work, or leisurely exploring the city, or heading back home, they pass through a network of stations that act as meeting points for ideas, experiences, and advertisements.
This is where Zero Degree steps in.
Recognizing modern commuters as more than just passengers, who are active participants in maintaining the vibe of the city, Zero Degree utilises this unique space of Kochi Metro to craft visual journeys that align with these decisive moments of movement. From large-format billboards that captivate the eye as the trains approach, to strategic digital screens that engage riders with dynamic content, Zero Degree turns Kochi metro into an active stage for global brands to narrate their captivating stories.
A Collaborative Experience
Zero Degree, with an exclusive partnership with Kochi Metro, represents the fusion of two powerful forces. They are in constant watch for the physical movement of people and the psychological movement of ideas. Their OOH campaigns are not largely static and they are designed to engage commuters as they move to literally encourage interactions to leave lasting impressions.
Each ad placement is meticulously planned to capture the attention of diverse audiences, from daily commuters to tourists exploring the city. Whether it’s a local brand wanting to speak to the city's heritage or a global brand bringing international flair, Zero Degree understands the pulse of Kochi and tailors each campaign to resonate with its people.
Take, for example, the metro stations in MG Road and Edapally, two of the busiest hubs in the network. Zero Degree strategically positions high-impact visuals in these areas, ensuring that brands become an integral part of the commuting experience. By tapping into the rhythm of daily life, they create advertising spaces that not only draw attention but also integrate seamlessly into the fabric of the city.
Turning Commutes Into Engagement Opportunities
The Kochi Metro is more than a transit system; it’s an evolving ecosystem of urban life. Zero Degree recognizes this and uses the metro not just as a medium, but as a touchpoint for meaningful engagement. Their ads don’t simply sit on the walls—they interact with passenger journeys, capturing their interest when they’re most open to new ideas. Whether it’s a digital display that delivers real-time promotions or a billboard that evokes curiosity, Zero Degrees creative mastery ensures that no message is lost in the crowd.
And it’s not just about visibility; it’s about contextual relevance. Commuters are more receptive to messages when they feel a sense of connection to their environment. By embedding brands into the flow of everyday life, Zero Degree makes every ad feel like a natural extension of the urban experience. Their campaigns become landmarks of the commute, helping brands in creating authentic connections with the people of Kochi.
A Metro of the Future: Shaping Tomorrow’s Brand Experiences
As Kochi Metro continues to expand, so does the opportunity for brands to embed themselves in the city’s evolving narrative. Zero Degree is already at the forefront of this transformation. They are pioneering innovative OOH solutions that go beyond traditional billboards and posters, incorporating cutting-edge technology such as interactive digital signage, QR code activations, and augmented reality experiences.
Imagine stepping off the metro and scanning a QR code that offers you an exclusive discount or guiding you to the nearest store or event. Or picture an augmented reality billboard that transforms the city skyline as you view it through your phone. These are not far-off concepts—they’re part of Zero Degrees vision for the future of OOH advertising in Kochi Metro.
With these innovations, Zero Degree continues to push the boundaries of what’s possible in urban advertising, turning Kochi Metro into a living, breathing marketplace for brands to engage with their audiences in fresh, exciting ways.
Shaping Kochi’s Brand Landscape—One Station at a Time
The partnership between Zero Degree and Kochi Metro is more than just a collaboration; it’s a shared vision for the future of branding in Kochi. Together, they are redefining how brands communicate in public spaces, turning Kochi’s metro stations and trains into immersive advertising environments that tell stories, spark conversations, and drive action.
For Kochi’s residents, this synergy transforms the daily commute into something more: a journey filled with inspiration, creativity, and discovery. And for brands, it’s an opportunity to be part of the city’s pulse, to move with the people, and to leave a lasting mark on the minds of consumers.
Zero Degree and Kochi Metro are not just moving people—they’re moving ideas, shaping perspectives, and crafting the future of urban advertising.
Revolutionizing Businesses with Interactive Digital Signage
Interactive digital signage is an ever-evolving trend that continues to incorporate new technologies, enabling businesses to engage with their target audiences in innovative ways. Here are some of the most recent news developments in this fast-moving field:
AI-Driven Personalization
AI is Revolutionising Digital SignageReal time content adaptability is made possible with AI based digital signage. The personalization of information also guarantees that viewers review applicable material, which elevates engagement and effectiveness. AI, for example, analyzes data to display targeted ads that appeal to niche audiences.
Advanced Touchscreen Technologies
The interface employed by touchscreen displays has advanced to provide more seamless and natural interaction. Haptic touch and gesture recognition are now the underlying tech of modern touch screens, letting users manipulate content by simply swiping or pinching. It improves the user experience and makes digital signage even more interactive and easier to navigate.
Integration of Augmented Reality (AR)
AR phenomenal giving better usage of the digital signage. AR-enabled signage superimposes digital data on the physical environment, with users able to interact with virtual objects in real-world locations, creating memorable brand engagement experiences.
Touchless Interactivity
In line with health and safety concerns, unobtrusive interactive solutions are being adopted. In the era of social distancing, gesture recognition and voice command are examples of technology that allow users to easily interact with digital signage solutions, offering a clean yet interactive experience.
Enhanced Data Analytics
Advanced analytics that measure user- interaction are embedded in the newer Digital Signage Solutions. By tracking how users interact with content, businesses can gather insights about consumers and use that information to better tailor content strategies that generate a greater return on investment.
Adoption of interactive digital signage cannot be overlooked in the world of innovation. Using Data, professionals are able to help in the advance progress of the technology and the capabilities of it always integrates at a more higher level.
ISE 2025: LG Electronics Debuts NextGen Digital Signage Solutions
LG Electronics introduces its next-generation digital signage solutions to meet the needs of various business sectors such as retail, corporate, education, transportation, and hospitality at Integrated Systems Europe, World renowned annual tech show (ISE) 2025. At this year’s exhibition, operating under the theme “Customized Solutions, Optimized Growth,” LG demonstrated innovative technologies designed to enrich customer experiences and address the changing needs of B2B customers.
AI Driven Kinetic LED Display
One of the highlights of LG's booth was the AI-driven Kinetic LED display, which was positioned right as attendees walked into LG's booth. The configuration is of 88 Conjoined LED panels measuring the overall size of 7,180 x 4,090 millimeters. The base structure rotates 360 degrees horizontally due to the inclusion of several cube-shaped, rotating modules within the structure, generating unique and captivating aesthetic demonstrations. When copious mirrors were integrated in the installation, its depth and moving elements came to life in a way to offer an experiential breakthrough making art and technology blend into a new era.
Innovations Born from Collaborations with Industry Leaders
LG highlighted its focus on partnership by teaming with major companies to showcase integrated solutions:
Logitech | Cisco | Crestron: Demonstrated corporate video advancements, emphasizing seamless integration with LGs display solutions.
Brightsign: A major player in the world of connected video signage, BrightSign showcased signage-specific content management solutions that enable the efficient and dynamic delivery of content.
Kokomo 24/7: Showcased school access management systems that would improve security and operational efficiency in educational environments.
Megapixel VR, Mo-Sys Engineering, and Brompton Technology: Partnered to highlight cutting-edge broadcast solutions that redefine visual narratives.
Improved LG MAGNIT Micro LED Displays
As the demand for ultra-high-definition screen solutions continues to increase, LG has unveiled enhancements to its award-winning LG MAGNIT Micro LED displays:
Facilitated Setup: An improved design enables installers to set the spacing between LED modules from the rear, easing the installation.
Improved Compatibility: Have been best adjusted with all kinds of content controllers bringing it possible different colors and better image quality.
Energy Efficiency: Standby power consumption is reduced by up to 98% from models of the past, encouraging the practice of sustainability and streamlining operational expenses.
Anti-Discoloration Technology High-Brightness Outdoor Signage
LG showcased high-brightness outdoor signage with proprietary Anti-Discoloration technology. This technology shields screens against yellowing from being exposed to the sun for extended periods of time, thereby enhancing their longevity and consistent performance. However, it was not until 2024 that this technology was corroborated by Underwriters Laboratories (UL), highlighting both its functionality and efficacy.
Complete solutions for retail environments
Inside the Retail Zone, LG showcased a range of solutions designed for the requirements of today’s retail:
Modular Kiosks: Kiosks that improve customer interaction and streamline operations that are flexible and easy to install.
Fire-Safe Digital Signage – Models US5P, UV5N and UP5Q have outer casings that are certified to fulfil international fire safety regulations (BS476 in the UK and EN13501-1 in EU), ensuring safety without losing out on performance.
LG Business Cloud for Unified Control of Displays
LG also introduced the LG Business Cloud, an online dashboard for commercial displays, which it uses to centralize management and operation of multiple displays from one device. In addition, businesses can remotely monitor device status, deploy content updates and manage device settings with this solution, which can improve efficiency and reduce on-site interventions when appliances are not working.
Ocean Outdoor Launches New Digital Screen in London’s Carnaby District
Ocean Outdoor Unveils The Screen on Carnaby: A Premier Advertising Display in London’s Iconic District
Ocean Outdoor has launched The Screen on Carnaby, a state-of-the-art advertising display situated in one of London’s most renowned retail and entertainment destinations. This impressive 6m x 3m landscape-format screen is strategically positioned above The London Palladium Wall of Fame, directly opposite the north entrance of Carnaby Street and in close proximity to the luxury retailer Liberty.
This latest digital installation complements Ocean Outdoor’s flagship advertising locations at Leicester Square and Piccadilly Circus, creating a high-visibility “golden triangle” for advertisers aiming to capture the attention of audiences in the heart of London’s Soho district.
Adidas Takes Center Stage with FW24 Originals Campaign
Adidas is the inaugural brand to utilize this new screen, launching its FW24 Originals campaign in collaboration with EssenceMediacom, which will run through October 31, 2024. This campaign highlights the screen's potential as a dynamic advertising platform in one of the city's busiest shopping areas.
Nick Shaw, Chief Revenue Officer at Ocean Outdoor, underscores the significance of this new addition, particularly as the holiday shopping season approaches: “The timing couldn’t be better for launching a new screen in the heart of London’s premium retail. The competition for consumer spending will be fierce this Christmas, and a platform for brands to engage audiences in Soho, Regent Street, and Oxford Circus will be a tremendous asset for advertisers.”
Carnaby: A Historic Hub of Fashion and Culture
Carnaby, steeped in a rich history of fashion and cultural movements since the 1950s, continues to be a major draw for both locals and tourists alike. The area boasts over 100 retail stores, 70 restaurants, and a variety of cultural events spread across its 14 streets, attracting an impressive average of 44 million visitors annually. The combination of heavy foot traffic and its reputation as a cultural hotspot makes the Carnaby location an ideal choice for brands looking to create a significant impact.
A Cutting-Edge Display Powered by Daktronics
The Screen on Carnaby is powered by Daktronics, a world leader in the design, engineering, and manufacturing of digital LED display technology and audio systems. This collaboration ensures that the screen delivers vibrant, high-quality visuals that capture the attention of passersby.
