The inside station metro station branding for Kochi Metro itself is extremely unique in offering an opportunity for some high impact advertising that allows brands to directly engage with commuters in the most dynamic and captive environment. As a collaborated metro station branding agency, Zero Degree would aim to capture the attention of thousands of passengers with some strategically placed advertisements across platforms, walls , ticket counters and even some of the high traffic areas inside the stations. This is done to ensure advertisements will have a better reach across a diverse audience, that would be from daily commuters to tourists, providing a targeted reach within the heart of the city. This is done by leveraging those much modern and aesthetically designed spaces within the stations, where advertisers can create an immersive brand experience to resonate with an audience at the same time enhancing the visibility through better fostering a deeper brand recognition to drive that much engagement and impact.