{"id":26,"date":"2025-01-12T05:00:27","date_gmt":"2025-01-12T05:00:27","guid":{"rendered":"http:\/\/localhost\/ZERODEGREE\/wordpress\/?p=26"},"modified":"2025-02-14T12:21:44","modified_gmt":"2025-02-14T12:21:44","slug":"ocean-outdoor-launches-new-digital-screen-in-londons-carnaby-district","status":"publish","type":"post","link":"https:\/\/zerodegreegroup.com\/blog\/ocean-outdoor-launches-new-digital-screen-in-londons-carnaby-district\/","title":{"rendered":"Ocean Outdoor Launches New Digital Screen in London\u2019s Carnaby District"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Ocean Outdoor Unveils The Screen on Carnaby: A Premier Advertising Display in London\u2019s Iconic District<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ocean Outdoor has launched The Screen on Carnaby, a state-of-the-art advertising display situated in one of London\u2019s most renowned retail and entertainment destinations. This impressive 6m x 3m landscape-format screen is strategically positioned above The London Palladium Wall of Fame, directly opposite the north entrance of Carnaby Street and in close proximity to the luxury retailer Liberty.<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>This latest digital installation complements Ocean Outdoor\u2019s flagship advertising locations at Leicester Square and Piccadilly Circus, creating a high-visibility \u201cgolden triangle\u201d for advertisers aiming to capture the attention of audiences in the heart of London\u2019s Soho district.<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Adidas Takes Center Stage with FW24 Originals Campaign<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Adidas is the inaugural brand to utilize this new screen, launching its FW24 Originals campaign in collaboration with EssenceMediacom, which will run through October 31, 2024. This campaign highlights the screen&#8217;s potential as a dynamic advertising platform in one of the city&#8217;s busiest shopping areas.<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Nick Shaw, Chief Revenue Officer at Ocean Outdoor, underscores the significance of this new addition, particularly as the holiday shopping season approaches: \u201cThe timing couldn\u2019t be better for launching a new screen in the heart of London\u2019s premium retail. The competition for consumer spending will be fierce this Christmas, and a platform for brands to engage audiences in Soho, Regent Street, and Oxford Circus will be a tremendous asset for advertisers.\u201d<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Carnaby: A Historic Hub of Fashion and Culture<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Carnaby, steeped in a rich history of fashion and cultural movements since the 1950s, continues to be a major draw for both locals and tourists alike. The area boasts over 100 retail stores, 70 restaurants, and a variety of cultural events spread across its 14 streets, attracting an impressive average of 44 million visitors annually. The combination of heavy foot traffic and its reputation as a cultural hotspot makes the Carnaby location an ideal choice for brands looking to create a significant impact.<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A Cutting-Edge Display Powered by Daktronics<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Screen on Carnaby is powered by Daktronics, a world leader in the design, engineering, and manufacturing of digital LED display technology and audio systems. This collaboration ensures that the screen delivers vibrant, high-quality visuals that capture the attention of passersby.<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Ocean Outdoor Unveils The Screen on Carnaby: A Premier Advertising D&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-26","post","type-post","status-publish","format-standard","hentry","category-kochi-metro-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ocean Outdoor Launches New Digital Screen in London\u2019s Carnaby District - Zero degree<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zerodegreegroup.com\/blog\/ocean-outdoor-launches-new-digital-screen-in-londons-carnaby-district\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ocean Outdoor Launches New Digital Screen in London\u2019s Carnaby District - 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