Times OOH Mauritius Revolutionizes Advertising at Sir Seewoosagur Ramgoolam International Airport<\/p>\n\n\n\n
Times OOH Mauritius is transforming the advertising landscape at Sir Seewoosagur Ramgoolam International Airport (SSRIA) with the installation of cutting-edge digital media solutions. The company has unveiled six double-sided video walls in the baggage claim hall, providing a premium platform for advertisers to engage passengers during crucial moments of their journey.<\/p>\n\n\n\n
Each video wall, measuring 3.5 metres by 1.5 metres, is strategically positioned around the baggage carousels, creating high-impact touchpoints as travellers collect their luggage. This initiative is part of a larger digital advertising network at SSRIA, which includes 42 digital displays, six large-format video screens, and two expansive video walls. This comprehensive setup is designed to empower advertisers with maximum flexibility to execute visually compelling campaigns that leave a lasting impression.<\/p>\n\n\n\n
Expanding Digital Footprint Beyond the Airport<\/strong><\/p>\n\n\n\n In addition to its airport enhancements, Times OOH Mauritius is extending its digital presence across the island, targeting high-traffic commercial areas. The company operates dynamic advertising networks at two of Mauritius\u2019 busiest shopping malls\u2014Bagatelle and Jumbo Phoenix\u2014drawing in approximately 1.1 million visitors each month. This strategic expansion aims to provide brands with a wider array of advertising options to reach both local and international audiences.<\/p>\n\n\n\n A Growing Network of Digital Installations<\/strong><\/p>\n\n\n\n The latest upgrades at SSRIA build on a significant milestone achieved in November 2023, when Times OOH Mauritius installed two large-format video walls in the immigration hall, each spanning 9 metres by 3 metres. These installations set a new benchmark for indoor digital advertising in Mauritius, offering brands a unique opportunity to engage arriving passengers with high-quality, immersive content.<\/p>\n\n\n\n Dev Dutt Das, Head of Business at Times OOH Mauritius, highlighted the company\u2019s commitment to digital innovation: \u201cDigital is undeniably the future of advertising, and at Times OOH, we are dedicated to staying ahead of the curve. Our installations at Sir Seewoosagur Ramgoolam International Airport are not just about visibility; they are about creating an engaging experience that resonates with today\u2019s digital-first audience.\u201d<\/p>\n\n\n\n Sustainability Initiatives<\/strong><\/p>\n\n\n\n In addition to enhancing its digital advertising capabilities, Times OOH Mauritius is actively pursuing sustainability through eco-friendly initiatives. The company repurposes materials into reusable products and utilises solar energy to power its large-format billboards, reflecting its commitment to environmental stewardship.<\/p>\n","protected":false},"excerpt":{"rendered":" Times OOH Mauritius Revolutionizes Advertising at Sir Seewoosagur Ra…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-24","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\n