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Kochi Metro Advertising
Top Benefits of Choosing a OOH Advertising Agency for Your Brand
"Stopping advertising to save money is like stopping your watch to save time."— Henry Ford How an Outdoor Branding Agency Can Build Your Brand The rise of the digital era has given rise to new marketing techniques that can promote an advertising brand to a million people in just a few clicks. It has even overshadowed traditional advertising like TV ads, radio ads and so on. With the entry of social media into the market, the game has entirely changed. But there is one advertising technique which never gets old - the Out-of-home(OOH) advertising. Why It Works for You Despite the boom in digital advertising, major players in the market approach an outdoor advertising agency to get their brand featured on huge billboards at the heart of the city or at crowded areas. Here are some striking aspects of OOH advertising :  Strategic Media Tactic : Portraying your brand’s message to your target audience is crucial for all advertising techniques. Choosing the most accurate location, its time duration and the format to place the brand’s message to the public is the key aspect in strategic planning. Outdoor branding agencies rely on data analytics to have a clear picture of when and where potential customers interact in the public. For instance, it could be a bus stop where students gather in the morning hours or a shopping mall where families drop by in evenings. These companies gather information and place the suitable ads at the suitable time so that their marketing reaches the intended audience. Attractive Designs : The foundation of an effective OOH ad campaign is an eye-catching design. Unlike other designing methods that include multiple images, sentences and call to action, outdoor advertising has to be clear and precise. The captions must be short, catchy and should also convey the message effectively, whereas the images and designs used in them must be subtle yet visually appealing. Outdoor advertising agencies provide proper assistance for everything which will deliver your brand’s message in the most effective way without tampering its identity and vision. In fact they cater impactful visuals tailored specifically for large outdoor formats like billboards, transit ads, and digital screens.  Cost effectiveness : The reasonable rates that an outdoor advertising firm offers is one of the major advantages of working with them. Though they might look a bit expensive from the outside, they actually are not costly. With smart planning and expertise in the sector, they assist popular brands in the optimization of their budget without compromising the quality of the ads that are being run. In fact, they offer better service at reasonable rates, package discounts and deals that individual advertisers may not have access to. Campaign Monitoring : With the emergence of digital tools, every aspect of outdoor advertising is apparently traceable. Today's agencies have updated enough to monitor and assess campaign effectiveness with the help of technology, tools and analytics. Be it billboards or hoardings, brands have the access to real-time monitoring of the campaign that provides photographic proof of the placement, information on visibility, and estimated impressions based on footfall and traffic data.With all this data, identifying the shortfalls of the campaign and opportunities for improvement inevitably helps brands to refine their strategy. Time-Saving and Scalability : From creation to its execution, an outdoor branding agency covers every aspect of the campaign that eases the efforts for the companies to coordinate everything from negotiating placements or managing logistics independently. Even more so, their expertise and efficient methods in pulling off an effective campaign for businesses across industries guarantee that they are implemented effectively without unnecessary pauses or technical difficulties. Flexibility : Adapting to the requirements of various industries or brands is imperative. Approaching an outdoor advertising agency for marketing in multiple formats can fuel your brand value as they are flexible enough to cater to their client’s needs. Whether it is a single hoarding in a capital city or a medium size billboard, they are fully capable of meeting your expectations without delay. OOH advertising makes you look UP! When a name or a message is placed right in front, you can’t help but notice it! That is the impact of OOH advertising. Its increased visibility ensures the presence of the brand featuring in it 24/7. Imagine commuting to your office every day and consistently passing by a hoarding with an attractive message. Studies say that such repeated exposure makes it likely that the advertisement stays in your memory for weeks or even a month. Besides being an old technique, this is the main reason why major corporations still keep aside a reasonable amount for outdoor advertising.  Assessing the Influence of OOH advertising  Another key benefit of any advertising technique is its measurability. One of the common misconceptions about out-of-home (OOH) advertising is its inability to track results. But this is only a misinterpretation. With the integration of technology and data analytics into outdoor advertising, the impossible has been made possible. Here are some major digital measuring methods:   Footfall and Traffic Data : OOH agencies collaborate with data providers to collect data from various locations with the help of GPS tracking, mobile device data and location analytics to ascertain the people passing by a specific billboard or installation. This gives the brands a clear picture of potential customers and an estimate of impression. QR Code Scans : Companies often prefer including QR codes or promo codes on their billboards to check audience engagement which is the first step in converting interest into business. When users scan a QR code or visit a unique landing page, it provides measurable data that links directly back to the OOH campaign. Make your brand Unskippable with Zero Degree In this fast-paced and short content era everything comes with a SKIP button. But there is no skipping a fascinating hoarding that comes your way. Outdoor advertising offers something refreshingly constant, visually appealing and everlasting. Zero Degree is a top player in the OOH advertising in Kerala that advertises for premium brands through pillar branding, inside station branding, LED screen branding, pole kiosks, LED bus shelters, backlit bus shelters and mall branding. Contact us to grow your brand with us.
July 2, 2025
Ocean Outdoor Launches New Digital Screen in London’s Carnaby District
Ocean Outdoor Unveils The Screen on Carnaby: A Premier Advertising Display in London’s Iconic District Ocean Outdoor has launched The Screen on Carnaby, a state-of-the-art advertising display situated in one of London’s most renowned retail and entertainment destinations. This impressive 6m x 3m landscape-format screen is strategically positioned above The London Palladium Wall of Fame, directly opposite the north entrance of Carnaby Street and in close proximity to the luxury retailer Liberty. This latest digital installation complements Ocean Outdoor’s flagship advertising locations at Leicester Square and Piccadilly Circus, creating a high-visibility “golden triangle” for advertisers aiming to capture the attention of audiences in the heart of London’s Soho district. Adidas Takes Center Stage with FW24 Originals Campaign Adidas is the inaugural brand to utilize this new screen, launching its FW24 Originals campaign in collaboration with EssenceMediacom, which will run through October 31, 2024. This campaign highlights the screen's potential as a dynamic advertising platform in one of the city's busiest shopping areas. Nick Shaw, Chief Revenue Officer at Ocean Outdoor, underscores the significance of this new addition, particularly as the holiday shopping season approaches: “The timing couldn’t be better for launching a new screen in the heart of London’s premium retail. The competition for consumer spending will be fierce this Christmas, and a platform for brands to engage audiences in Soho, Regent Street, and Oxford Circus will be a tremendous asset for advertisers.” Carnaby: A Historic Hub of Fashion and Culture Carnaby, steeped in a rich history of fashion and cultural movements since the 1950s, continues to be a major draw for both locals and tourists alike. The area boasts over 100 retail stores, 70 restaurants, and a variety of cultural events spread across its 14 streets, attracting an impressive average of 44 million visitors annually. The combination of heavy foot traffic and its reputation as a cultural hotspot makes the Carnaby location an ideal choice for brands looking to create a significant impact. A Cutting-Edge Display Powered by Daktronics The Screen on Carnaby is powered by Daktronics, a world leader in the design, engineering, and manufacturing of digital LED display technology and audio systems. This collaboration ensures that the screen delivers vibrant, high-quality visuals that capture the attention of passersby.
January 12, 2025