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How Programmatic Advertising is Changing the Game!

Imagine you run a small bakery in your town and you want to target the right customers. You know your customers love fresh pastries in the morning! But you also know that every day new people move into the neighborhood. How do you reach them? Before you might have had flyers, or placed an ad in the local newspaper, hoping the right people would see it. But today, advertising has evolved.

Now, think about a digital billboard that automatically displays your ad for your bakery only during peak morning hours to commuters looking for pastries. Even better, imagine this happening automatically. And you don’t have to guess where to place the ad. Sounds perfect, right?

That’s the magic of programmatic digital-out-of-home (prDOOH) advertising. It connects businesses with the right customers at the right time!

What Is Programmatic Advertising?

●    Automated Process

PrDOOH is the automated buying and placement of ads on digital billboards. Advertisers use Demand-Side Platforms (DSPs)—software tools that automate the buying of ad space.

●    Real-Time Bidding

It uses algorithmic software to buy ad space dynamically, ensuring cost-efficient and timely placements.

●    No Manual Negotiations

Unlike traditional ad buying, there are no salespeople negotiating deals or signing papers.

●    Data-Driven Targeting

It leverages real-time data, such as weather, traffic patterns, and audience demographics, to display ads when they will be most effective.

➔    Location Data: Where the screen is placed (airport, mall, highway, etc.)

➔    Time: Morning coffee ads? Evening dinner promos? Timing matters.

➔    Weather Conditions: Sunscreen ads during sunny days, or soup ads during rain.

➔    Audience Movement Data: Using anonymous mobile data or sensors to estimate foot traffic.

Why Programmatic Advertising?

●    Precision Targeting –It uses live data to target audiences on demographics, interests, behaviors, and even location.

●    Scalability –  Programmatic advertising can help a small business and a global brand reach the right audience across multiple locations simultaneously.

●    Efficiency – No need to spend hours negotiating ad placements. The system does it for you, allowing marketers to focus on strategy and creativity.

●    Better ROI – You end up spending a lot less on ads that work and a lot more on ads that get you conversions with data-driven targeting.

Key Benefits of prDOOH Advertising

●    Improved Targeting

By analyzing data on consumer behaviors and movement patterns, advertisers can target specific demographics and display messages only in high-traffic locations at the right times.

●    Greater Flexibility

Campaigns can be modified in real time. It enables advertisers to quickly adapt to market trends or external factors. This helps maximize ad spend and effectiveness.

●    Increased Brand Exposure

Digital displays positioned in high-footfall locations. It increases visibility, attracting the attention of consumers as they go about their daily lives.

●    Ad Analytics

Provides advertisers with insights into their ad performance in real time. It allows for better decision-making.

How to Succeed with prDOOH Advertising

●    Understand the Market

Before diving in, take the time to learn about programmatic advertising. Get to know the terms, platforms and how it is being used by your competition in the industry.

●    Define Your Goals

1.   Do you want to increase foot traffic to your store?

2.   Are you looking to build brand awareness?

3.   Do you want to promote limited-time offers?

Having clear objectives helps in crafting a more effective ad strategy.

●    Balance Automation with the Human Touch

Although programmatic ads use AI to improve prDOOH campaigns, human monitoring is crucial. Marketers need to consistently track results and fine-tune strategies.

●    Protect Your Brand

Automation has a danger of putting advertisements on inappropriate locations. Update your blacklist to avoid this and use a whitelist to facilitate ads on reliable brand-safe locations for this.

●    Guard Against Ad Fraud

Work with reputable prDOOH programmatic platforms and monitor your campaign metrics closely to prevent fraudulent activities.

How It Works: Real-Life Success Stories

1. Magners – Location-Based Retargeting

Popular cider brand Magners employed geo-fencing technology with prDOOH ads to reach new audiences in four major cities in the UK. They served ads to those in real-time who were most likely to purchase event tickets, resulting in all advertising events being sold out.

2. Child Rescue Alert — Programmatic Ads with Purpose

A non-profit organization used programmatic ads to help find missing children. Switching to programmatic out-of-home (prDOOH) advertising improved their rate of success from 50% to 70%, proving smart ad placements make a real-world impact.

3. Audi – AI Driven Personalized Ads

Audi used prDOOH ads to serve personalized vehicle designs in order to promote a customizable vehicle. This led to 4x (four times!) conversion rates compared to regular ad methods!

The Future of Programmatic Advertising

As global programmatic ad spend is projected to exceed $594 billion in 2024, the prDOOH industry will continue to grow. And as AI evolves further, we’ll see increased targeting, improved fraud detection, and more tailored experiences.

Final Thoughts

In today’s digital world, programmatic digital billboards are no longer optional but imperative. Programmatic digital out-of-home ads are not the future; they are the now, and whether you are a startup or an industry titan, they can lift your marketing strategy to the next level.

So, who’s ready to let AI and data do the work for you? Start exploring the world of prDOOH today and watch your brand shine on the streets!

Latest Blogs
How OOH Advertising Builds Stronger Brand Recall
The streets are always full of life, with people passing by, cars driving past, and billboards and digital screens all trying to grab your attention at the same time. And yet, sometimes, something makes you pause. Maybe it is a bold billboard striking your eye, or  a bright outdoor advertising screen on a bus that makes you look again. That is the magic of Out of Home advertising, or OOH advertising which does not just show a brand but creates a moment that registers with you. Every street corner, every transit hub becomes a chance to connect, and  a smart outdoor advertising agency knows exactly how to make that happen.  What makes OOH so effective is how naturally it fits into our lives. People do not scroll past it or block it, they notice it without even thinking.Whether it is a local cafe trying to stand out in its neighbourhood, or  a big brand reaching thousands, OOH turns ordinary commutes into small moments of engagement. Bold visuals, simple messaging,and seeing it again and again make brands unforgettable. With OOH advertising, your brand is not just seen, it is remembered. What is OOH Advertising Out of Home advertising, or OOH advertising, is any form of marketing that targets consumers  while they are not at home. This covers everything from conventional posters and billboards to advertisements on buses, trains, and contemporary outdoor advertising screens. In contrast to online advertisements that  people can skip, scroll past, or block, OOH advertising occupies real world spaces where audiences cannot ignore it. Its visibility in high traffic areas gives brands a unique opportunity to make a lasting effect.  An experienced outdoor advertising agency that manages everything from  campaign strategy and creative design to ad placement and execution is the driving force behind every successful OOH campaign. 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Energy efficient outdoor advertising screens and eco friendly materials make campaigns more sustainable. Data driven insights allow brands to deliver personalized campaigns to specific audiences. With the rise of smart cities, connected billboards and screens will create more interactive, responsive, and immersive experiences, giving OOH an edge over other advertising channels.  Model Version: lite | Model Category: Realism | Prompt: Outdoor advertising billboard in Kerala, India, realistic tropical setting, warm natural daylight, professional advertisement quality, sharp focus. | Enhanced Prompt: A photorealistic, sharp focus image of a large outdoor advertising billboard situated prominently in a vibrant, realistic tropical setting in Kerala, India. The billboard displays a professional, high-quality advertisement with crisp text and vivid imagery. The scene is dominated by lush, deep green tropical foliage?palms and dense undergrowth?surrounding the structure. The environment is illuminated by bright, warm natural daylight typical of a tropical afternoon, casting distinct but soft shadows that define the texture of the surrounding leaves and the billboard surface. The composition is centered on the billboard, utilizing a wide shot to capture the environmental context. Photorealism, high contrast lighting, ultra-detailed. Outdoor advertising billboard in Kerala, India, realistic tropical setting, warm natural daylight, professional advertisement quality, sharp focus. Conclusion OOH advertising is where creativity meets the real world. It transforms everyday streets, transit hubs, and public spaces into vibrant platforms that boost brand visibility and build lasting brand recall. Unlike fleeting digital impressions, these bold visuals and outdoor advertising screens stay in people’s minds, turning casual glances into lasting memories.  With the expertise of a skilled outdoor advertising agency, every campaign becomes more than placement, it becomes presence. It’s how brands stand out in motion, stay remembered in moments, and leave their mark wherever life unfolds. 
November 4, 2025
Top 10 Industries That Benefit from OutdoorAdvertising Screens
With digital transformation reshaping our world, capturing the attention of the public is challenging as ever. While organizations are in constant hunt of exploring innovative methods to elevate their brand by advertising in the digital platforms, the traditional out of home advertising is already holding its ground with strong visibility. From billboards to transit wraps, and hoardings to pole kiosks, outdoor advertising offers brands maximum exposure in areas with high public interaction. Over the years, many industries have benefited from ooh advertising, leveraging its potential to strengthen brand presence and deliver tangible results. In this article, we will break down the top 10 sectors that benefitted from outside advertising screens. Let’s dive right in. Automotive (Dealerships) OOH advertising has long been the primary choice of automobile dealers for showcasing their products as it effectively captures the attention of commuters. The strategy of placing billboards displaying new automobile designs, unipoles highlighting promotional offers and pole kiosks conveying brand message near showrooms serves as a key tactic in capturing consumer interest. Many automotive ads also uselocation-based targeting on roadways where in the dynamic ad content changes according to weather and time. For instance, during the rainy season, the billboard might display a creative highlighting a car's rain-sensing wipers or all-weather tires, while during busy hours it might promote fuel efficiency for daily commutes. Major automobile brands across the globe take advantage of OOH’s ability to highlight product features ensuring their brand is constantly seen. Restaurants & Beverages The F&B is another sector that finds OOH advertising highly effective. Hungry commuters often detour to a restaurant after seeing a nearby billboard which is strategically placed in their sight. Whether it is a visual of tempting fried chicken or a juicy hamburger, it drives them to take action spontaneously. On the other hand, major soft drink companies deliberately launch outdoor marketing campaigns during the hotsummer days aiming to attract thirsty consumers who come across their advertisements on billboards and transit shelters. In addition, today’s leading online food delivery applications have also joined the race for booking their spot in the busy streets, reminding those with an appetite to order their favourite dish from the comfort of home. Travel & Hospitality Promoting destinations has never been easier than putting them up on hoardings. With the help of ooh advertising, prominent travel and tourism companies have leveraged outdoor media to promote their holiday packages and attract travelers. By thoughtfully placing ads in transit hubs and busy city centers , they draw the attention of passengers and urge them to visit the top destinations they aim to promote.In the hospitality sector, where customer satisfaction takes center stage, ooh advertising serves as a powerful tool as it is capable of boosting brand presence for resorts, hotels and restaurants. They roll out advertisement campaigns targeting locations where potential guests are most likely to make travel or dining decisions. Retail & Grocery Retailers across the globe have adopted ooh advertising as a powerful medium to stay connected with customers. By emphasizing visual appeal, it is ideal for capturing customer interest and driving business. However, they often use billboards to announce store openings, sales or new product lines to consumers residing nearby, while also placing them in other parts of the city to inform the public about new branches. In addition, present-day online shopping platforms that deliver everyday groceries havealso increasingly deployed outside advertising for promoting their services. Unlike the old days, when OOH advertising was static, the retail sector has become one of the industries that has benefited the most from outdoor advertising with the advent of digital possibilities. Consumer Packaged Goods(CPG) CPG products are often low-cost and fast-moving items. OOH ads like billboards, transit stations and waiting areas display these products repeatedly to the potential consumers, familiarizing the brands to the public. They are also placed adjacent to grocery stores, malls and busy streets where people stroll around, ensuring maximum visibility to the products being advertised. For instance, a fragrance brand may display a billboard showcasing a new scent near bus shelters. Commuters who see it repeatedlyare more likely to remember and purchase it the next time they visit a store. Unlike other sectors, outdoor advertising campaigns for CPG products are short-term and dynamic, constantly changing with discounts, promotions and new offerings. Real Estate In real estate, outdoor advertising isn’t just promotion. It is earning the trust of potential homebuyers and investors. Property developers and agents use billboards to raise local awareness, ensuring their message reaches out to the target audience in the region. By strategically placing them near construction sites and posh residential areas, they not only invite the attention of affluent audiences, but also urges them to take action. As real estate is highly dependent on trust, outdoor advertising adds credibility and elevates aproject’s appeal. Technology, Media & Entertainment Major tech and entertainment companies increasingly rely on OOH advertising for creating hype and reach of their product. Despite all the advertising opportunities digital platforms offer, showcasing media-related content on hoardings remains the most impactful way to make it the talk of the town. Major film production companies, recording studios, and event promotion agencies invest heavily in outdoor advertising to promote their events or upcoming movies by placing ads in malls, transit hubs and othercrowded areas.To achieve their goal, they thoughtfully curate campaigns targeting specific audiences based on their age, region and occupation. They also monitor the performance of these campaigns, analyzing footfall and audience response to change strategies and implement new approaches that improve visibility. This data-driven approach allows brands to maximize ROI while keeping campaigns relevant and engaging. Healthcare Advertising healthcare in public spaces requires careful balance. By strategically placing ads, healthcare is another sector that has reaped the benefits of outdoor advertising opportunities. Generally, they adopt a region-centric approach to showcase their healthcare services to the public. Their outdoor and indoor ads target elevators, residential zones and popular walking areas where people, especially seniors, interactdaily. This ensures that the healthcare company’s name is both seen and remembered. Thus, from teleconsultation awareness to specialty hospital promotions, OOH plays a key role in fostering people to engage with healthcare providers. Finance & Banking The one-to-many approach of outdoor advertising is ideal for companies in the financial sector. As banks are essential to the public, they benefit from outdoor advertising by promoting their services widely without using personal data. Finance companies carefully deploy advertisements in major commuting areas such as metro stations and pillars, shopping malls, airport lounges and other spots where working professionals are likely to gather. This drives potential customers to have a look at their new savingsscheme or investment plan, and prompt them to make an inquiry about its benefits and features. Despite all the latest technology and digital platforms, outdoor advertising remains the preferred marketing strategy for finance and banking enterprises to communicate their message clearly to the public. Education & Edtech OOH helps educational institutions reach students, parents and working professionals who may not be active online. They curate targeted campaigns tailored to specific regions and place advertisements in high-traffic areas such as near schools, colleges, coaching centers, residential neighborhoods and transit hubs to effectively reach their intended audience. With the help of digital billboards, they can even determine when students gather at bus stations or hubs and strategically display their services duringpeak hours. In a dynamic industry like education and edtech, OOH provides the perfect balance of wider exposure and targeted engagement, ensuring every message reaches its audience and every lead has the potential to convert. Final Thoughts Outdoor advertising screens continue to prove their relevance even with the digital boom that has occurred in the past decade. Unlike fleeting online ads, OOH guarantees visibility, presence and recall by engaging audiences in busy streets and everyday commuting spaces. From automobiles to education, inance to food, every industry finds unique ways to leverage the reach and impact of this medium. Moreover, with the integration of data into smart advertising, OOH has become not only eye-catching but also highly effective. For businesses seeking to strengthen credibility,make their brand memorable and create lasting consumer experiences, OOH remains an indispensable tool. As a leading OOH advertising agency in South India, zero degree offers outdoor advertising services to brands operating across various sectors, ensuring maximum visibility for every brand that partners with us. Whatever the sector, we’ve got you covered!
September 19, 2025
A National Triumph: Zero Degree Listed in India’s Top 10 Advertising Agencies
It is with immense pleasure we announce that today we have reached yet another milestone in our twenty year journey. Zero Degree has been featured among the “10 Most Promising Advertising Agencies - 2025” in the annual industry review conducted by Media Infotainment, India’s leading and renowned monthly magazine publication catering to the vibrant media and entertainment sector in India.  This honor is more than a title to us. It is the reflection of our vision, a symbol of our determination and a shining example of our achievement as a team. We take this opportunity to thank everyone who contributed to our growth without whom this achievement would not have been possible.  Over the years, we’ve had the privilege to collaborate with top brands across different sectors and reinforce their brand identity by thoughtfully curating advertising campaigns that tell their stories to the public. From startups to well sought after enterprises, Zero Degree’s approach has always been rooted in strategic planning, creative storytelling and customer insights, and this award strengthens our position in the evolving advertising industry.  As one of the industry’s leading voices, we firmly believe that advertising is not just a marketing technique. It's a powerful medium that connects a brand’s vision with its people. Whether it is social media marketing, 360 degree marketing or outdoor promotions, our team of professionals deliver campaigns that leave a lasting impression. Insights from the CRO’s Recent Conversation with Media Infotainment In a recent interview for Media Infotainment, Anil Devan, Zero Degree’s reputed Chief Revenue Officer shared his views on the company's journey, emphasizing  how Zero Degree built a strong hold on the out-of-home advertising in Kerala and eventually transcended to other parts of India.  He also mentioned Zero Degree's exclusive advertising rights with Kochi Metro, which include naming rights for metro stations, pillar branding and in-station advertising opportunities. The interview also touched upon the rise of digital-marketing, increasing demand for data-driven creativity and how digital format is going to shape the future of OOH.  The Road Ahead Being listed as one of the top ten promising advertising agencies in India is not our ultimate goal, it marks the beginning of an exciting journey ahead. Besides, it strengthens our desire to push limits, take on new tasks and keep coming up with concepts that inspire, motivate and impress. We extend our deep gratitude to our esteemed clients, partners and team members for their unwavering support and trust. This recognition belongs to all of us. (read the full interview below) Zero Degree Article- Download
July 8, 2025
Top Benefits of Choosing a OOH Advertising Agency for Your Brand
"Stopping advertising to save money is like stopping your watch to save time."— Henry Ford How an Outdoor Branding Agency Can Build Your Brand The rise of the digital era has given rise to new marketing techniques that can promote an advertising brand to a million people in just a few clicks. It has even overshadowed traditional advertising like TV ads, radio ads and so on. With the entry of social media into the market, the game has entirely changed. But there is one advertising technique which never gets old - the Out-of-home(OOH) advertising. Why It Works for You Despite the boom in digital advertising, major players in the market approach an outdoor advertising agency to get their brand featured on huge billboards at the heart of the city or at crowded areas. Here are some striking aspects of OOH advertising :  Strategic Media Tactic : Portraying your brand’s message to your target audience is crucial for all advertising techniques. Choosing the most accurate location, its time duration and the format to place the brand’s message to the public is the key aspect in strategic planning. Outdoor branding agencies rely on data analytics to have a clear picture of when and where potential customers interact in the public. For instance, it could be a bus stop where students gather in the morning hours or a shopping mall where families drop by in evenings. These companies gather information and place the suitable ads at the suitable time so that their marketing reaches the intended audience. Attractive Designs : The foundation of an effective OOH ad campaign is an eye-catching design. Unlike other designing methods that include multiple images, sentences and call to action, outdoor advertising has to be clear and precise. The captions must be short, catchy and should also convey the message effectively, whereas the images and designs used in them must be subtle yet visually appealing. Outdoor advertising agencies provide proper assistance for everything which will deliver your brand’s message in the most effective way without tampering its identity and vision. In fact they cater impactful visuals tailored specifically for large outdoor formats like billboards, transit ads, and digital screens.  Cost effectiveness : The reasonable rates that an outdoor advertising firm offers is one of the major advantages of working with them. Though they might look a bit expensive from the outside, they actually are not costly. With smart planning and expertise in the sector, they assist popular brands in the optimization of their budget without compromising the quality of the ads that are being run. In fact, they offer better service at reasonable rates, package discounts and deals that individual advertisers may not have access to. Campaign Monitoring : With the emergence of digital tools, every aspect of outdoor advertising is apparently traceable. Today's agencies have updated enough to monitor and assess campaign effectiveness with the help of technology, tools and analytics. Be it billboards or hoardings, brands have the access to real-time monitoring of the campaign that provides photographic proof of the placement, information on visibility, and estimated impressions based on footfall and traffic data.With all this data, identifying the shortfalls of the campaign and opportunities for improvement inevitably helps brands to refine their strategy. Time-Saving and Scalability : From creation to its execution, an outdoor branding agency covers every aspect of the campaign that eases the efforts for the companies to coordinate everything from negotiating placements or managing logistics independently. Even more so, their expertise and efficient methods in pulling off an effective campaign for businesses across industries guarantee that they are implemented effectively without unnecessary pauses or technical difficulties. Flexibility : Adapting to the requirements of various industries or brands is imperative. Approaching an outdoor advertising agency for marketing in multiple formats can fuel your brand value as they are flexible enough to cater to their client’s needs. Whether it is a single hoarding in a capital city or a medium size billboard, they are fully capable of meeting your expectations without delay. OOH advertising makes you look UP! When a name or a message is placed right in front, you can’t help but notice it! That is the impact of OOH advertising. Its increased visibility ensures the presence of the brand featuring in it 24/7. Imagine commuting to your office every day and consistently passing by a hoarding with an attractive message. Studies say that such repeated exposure makes it likely that the advertisement stays in your memory for weeks or even a month. Besides being an old technique, this is the main reason why major corporations still keep aside a reasonable amount for outdoor advertising.  Assessing the Influence of OOH advertising  Another key benefit of any advertising technique is its measurability. One of the common misconceptions about out-of-home (OOH) advertising is its inability to track results. But this is only a misinterpretation. With the integration of technology and data analytics into outdoor advertising, the impossible has been made possible. Here are some major digital measuring methods:   Footfall and Traffic Data : OOH agencies collaborate with data providers to collect data from various locations with the help of GPS tracking, mobile device data and location analytics to ascertain the people passing by a specific billboard or installation. This gives the brands a clear picture of potential customers and an estimate of impression. QR Code Scans : Companies often prefer including QR codes or promo codes on their billboards to check audience engagement which is the first step in converting interest into business. When users scan a QR code or visit a unique landing page, it provides measurable data that links directly back to the OOH campaign. Make your brand Unskippable with Zero Degree In this fast-paced and short content era everything comes with a SKIP button. But there is no skipping a fascinating hoarding that comes your way. Outdoor advertising offers something refreshingly constant, visually appealing and everlasting. Zero Degree is a top player in the OOH advertising in Kerala that advertises for premium brands through pillar branding, inside station branding, LED screen branding, pole kiosks, LED bus shelters, backlit bus shelters and mall branding. Contact us to grow your brand with us.
July 2, 2025